Existing Branding I Admire


I admire this branding by Eszter Laki for a dim sum bar, BAOBAB.

Eszter Laki, a Budapest, hungary based graphic designer was hired to develop a suitable brand identity for the restaurant. In the mokng of the identity, she drew her inspiration from several Far East travels including Myanmar, Cambodia, Vietnam and Laos.

I love this branding as it is clean, minimalistic, modern, however it still incorporates the traditional chinese dim sum tradition style. I love how there are a lot of different components which has been designed, which would only be suitable for a dim sum restaurant.

For example:

– Chopstick holder

– Dim sum ordering menu (designed to be the traditional kind in which the stamp represents the traditional ordering service for stamping prices onto the menu, which would remain on the customers’ table throughout the dinner)

-Fortune cookie wrapper

– Dim sum steamer

– Soy sauce (other additional

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I love the branding for Beijing 8. Beijing 8 is a dumplings ad tea restaurant chain with an organic state of mind. The design agency explains the idea as a combination of simplistic Scandinavian and colourful Chinese style. And they have been using clever and cost-efficient packaging solutions.

I love in particularly the glass bottles, and how the typography incorporates both Chinese and English writing. The use of glass and having it see through makes it feel pure and fresh. I think this works really well with the Chinese Teas.

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