COP 3

Thoughts on cop3… Still haven’t decided on a subject! Much more warming to the food title which would involve me writing about the…

– Food business, art, design and the technology

How has food industry developed in terms of art, design and technology

– Designing for a food business – the ethics 

The importance of visual identities and concepts for restaurant, food and beverages
Need to know what I want to focus on as there are a few aspects in which I would like to cover, and i am not sure of the title as of yet..

1. Food photography / Instagram 

(We love taking visually appealing food photos. How we love to take photos of the food we have before we eat it. Why is this? Psychological? Is this good?)

2. Rising food blogs / food magazines 

(Bitter magazine, Kinfolk, Lucky Peach)

3. Architectural restaurant design / interior design 

(How has restaurant interior / design developed? Why? Does this influence the way we eat?”

4. Food documentaries 

(We are more intuitive about food culture – street food, food festivals etc)

5. Product and packaging design 

6. Importance of branding in a business

(Does this effect what the customer will buy? What is the importance of good branding?)

7. Social media and the benefits for a food business

(Twitter, Instagram, Facebook)

READING:

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Knife and Fork –

“Original and unconventional visual identities from the world of eating, drinking and hospitality. The hot topics of eating and drinking are spawning a range of small, creative companies with innovative concepts.”

“Although based on very different ideas, the businesses are all defined by their originality and personal character, which are reflected and communicated in eye-catching visual identities”

“All of the examples represent a new generation of entrepreneurs, who understand how to creatively visualise business ideas and communicate them successfully across all channels”

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Eat & Go: Branding and design identity for takeaways and restaurants 

Sustainable packaging for takeaway food

ARTICLES:

http://www.designweek.co.uk/robot-food-creates-visual-identity-for-takeaway-restaurant-jp-bar/3034149.article

http://jayce-o.blogspot.com/2014/01/great-restaurant-branding-identity-design.html

http://thesocialmediamonthly.com/why-your-restaurant-needs-social-media/

http://www.streetdirectory.com/food_editorials/meals/restaurant_guide/importance_of_interiors_in_restaurant_business.html

http://www.dezeen.com/2010/11/22/food-and-design-report/

http://itsmyingredient.com/menu-design-menu-psychology/

PSYCHOLOGICAL STUDIES: 

– Interior restaurant design and the customer experience

– How are we influenced with what we consume through visual imagery (menu design etc)

DISSERTATION PROJECT:

Alongside the dissertation part, for my project I would plan and design a restaurant.

I would design…

– Menu (including food photography)

– Flyers

– Social media platforms

– Packaging

– Blog (including food photography)

– Business side (price to make, price to sell)

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