Research Project – Food Research – Food & Importance of Social Media

I strongly believe that social media can play a huge part in the importance of growth within a business.

I wanted to research into this and found out how social media can improve a business, how, and case studies of this.


For food pop ups, stalls, restaurants, takeaways and cafes, a presence on social media has never been more important. Did you know that:

When they are considering where to eat 4 out of 5 people search social media sites to find customer reviews about cafes and restaurants

– Not keeping up with technological changes is a chief reason for the failure of many restaurants

– Restaurants that interact through social media and respond to social media comments and reviews can turn an unsatisfied customer to a loyal one


Social media offers so much potential for food businesses:

– If you offer great food and something different then you can use social media to get people talking about you. Your customers tell their friends and do your marketing for you. Recommendations from friends are key to building a successful following – people trust peer recommendations above everything else. Your customer’s networks are likely to be potential customers for you too.


It’s such a great way to promote your product:

– With the range of platforms on offer, particularly visual platforms  it’s easier than ever to promote yourself as a food business. Social media is awash with pictures people have taken of their food – they love that shit. Use that love to your ends my friends.

– One example is Streetfeast @StreetFeastLDN –  they aren’t making their own food they’re just curating other people’s food – but they are doing a fantastic job of taking and sharing photos and encouraging people to share their own visuals. They have over 1,000 followers on Instagram (which is no mean feat) and over 30,000 followers on Twitter. There are queues out the door most nights because everyone knows that you get great food there. And how do people know that? Because they share loads of photos of the food.

William Murray Study On Food Businesses & Social Media

Screen shot 2014-08-10 at 17.24.02


I enjoyed reading this article which i came across on Pinterest, which highights statistics involving social media and food businesses.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: