Summary of Competition Brief Crit

Had a crit today with Marianne and Rhea. In the crit, I showed them the drafts of the receipts i had made so far. After discussion, we all agreed that if i were to use receipts within my work, the facts on the receipt must reflect particularly to the supermarket which represents the receipt. For example, if I am writing on a tesco receipt, the facts underneath have to be specific to Tesco.

This would make the project a lot more effective, and Marianne also advised me that I should experiment and play around a lot more to develop the concept and make it a lot more clever.

Now I will:

  • Look for specific statistics relating to waste that contradict certain quotes on the receipt such as “how did we do?” and “saving you money every day” and “try something new today”

My only worry with this is that it is now more focussed on food waste within supermarkets rather than food wastage as a whole, and as individuals in households. Reinforced with this is that I won’t be able to find enough statistics and facts particular to each supermarket, which may result in the receipts being very empty and lacking visual appeal. I know that Tesco have released a budget however, i am unsure of the other companies.

I have now started researching further for statistics particular to the supermarkets.




Collected from –

– Tesco generated almost 30,000 tonnes of food waste in the first 6 months of 2013.

– Of that total, 21% was fruit and vegetables and 41% bakery items

– The largest proportion, about 11,700 tonnes were classified as bakery, and the second largest was fruit and vegetables

– 24% of grapes were wasted between the vine and the fruit bowl

– One fifth of all bananas were unused, one in ten thrown away by customers

– 40% of apples and 47% bakery items were wasted

Tesco waste breakdown

41% bakery

21% fruit and vegetables

8% convenience foods

8% dairy

6% “impulse”, such as confectionery and soft drinks

5% meat, fish and poultry

2% “counters”, such as cheese and deli meats

2% frozen foods

2% cereals

2% beers and spirits

2% pasta, rice and grains

1% world foods

– 68% of salad to be sold in bags were wasted, 35% thrown out by customers


Collected from –

– Generated 44,000 tonnes of food waste in 2011

Collected from – Waste: Uncovering the Global Food Scandal By Tristram Stuart

– Sainsbury’s estimated that the food waste it sends to landfill may be around 60,000 tonnes per year

– Sainsbury’s food waste total amounts to 70% of its landfill waste

– Sainsbury’s recycles 63 – 72% of its waste

– Sainsbury’s still donates only a small proportion of the food it wastes and could therefore still do better (represent with ?%)

– In 2004, Sainsbury’s reportedly sent 70,000 tonnes of food waste to landfill

– In 2006-7 it claims to have given away a total of 6,680 tonnes of food – which means it was apparently discarding around 90% of its unwanted food, most of it to landfill.



Collected from – Waste: Uncovering the Global Food Scandal By Tristram Stuart

– 69% of its landfilled waste is biodegradeable

– 367,000 tonnes wasted food annually

– Recycles 63-72% of its waste


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