Competition Brief – Food Wastage in the Uk

For my competition brief, I have decided to focus on food wastage within the UK. Food wastage in the United Kingdom is a subject of environmental, economic and social concern that has received widespread media coverage. Since 1915, food waste has been identified as a considerable problem. For this project I have decided to create a very simple poster to show statistics and facts. I want this piece of work to shock individuals and to make them think about the food that they buy; I will keep the piece of work very simple and straight forward, so the attention is remained to the statistics and facts. I will have a set of receipts which will represent different factors regarding food wastage, set out in a row. I will then photoshop out certain texts in the receipts and replace them with statistics and facts. The typography will remain very simple; matching with the typography of that on the receipts. Screen shot 2014-05-07 at 13.26.29 The different receipts will represent different aspects, with facts specific to each group. RECEIPT 1: Financial cost of food wastage

  • Wasting food costs the average household £470 a year
  • Wasting food costs £700 for a family of children a year
  • Wasting food costs an average £60 a month

RECEIPT 2: Environmental problems

  • Food waste leads to wasteful use of chemicals such as fertilizers and pesticides
  • Rotting food creates more methane – one of the most harmful greenhouse gases that contribute to climate change
  • Every 1 tonne of food waste thrown away is responsible for 4.5 tonnes of CO2 emissions
  • 10% of the greenhouse gas emissions from the West come from growing food that is never eaten

RECEIPT 3: Poverty 

  • Globally 1 in 7 people do not have enough food to be healthy
  • We cannot afford to waste that much food. About 842 million people today don’t get enough to eat, and 98 percent of them live in developing countries.

RECEIPT 4: Supermarket wastage

  • Tesco generated almost 30,000 tonnes of food waste in the first six months of 2013
  • Between 25-40% of UK fruit and vegetable crops are rejected by supermarkets

RECEIPT 5: Household wastage

  • A third of the food we buy is wasted
  • Households waste an estimate 6.7 million tonnes of food every year
  • Most of the food wasted is avoidable and could have been eaten
  • Potatoes, bread slices and apples are the most wasted foods by quantity, while salads are thrown away in the greatest proportion

RECEIPT 6: Food banks

 

OTHER:

  • 24% to 35% of school lunches end up in the bin
  • Supermarkets have been urged to end “buy one get one free” (Bogof) deals to cut the “morally repugnant” amount of food being thrown away by shoppers.
  • Food should be passed to charities and food banks

Research Sources:

  • The Government Office for Science (2011), The Future of Food and Farming, Reducing Waste, (pg 18)

News Articles:

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